The communication landscape has evolved with the changing technologies; the information that could only be delivered through traditional print platforms can now be conveyed through multimedia. Multimedia tools such as; podcasting and live casting, mobile marketing etc. can help the businesses to promote their products and services. Yeah1, a Vietnamese media network firm has taken the multimedia ecosystem to a next level in the Southeast Asia region.
The company aims to bridge the technology gap by providing easy access to information and content from across the world through a modern technology platform.
Yeah1’s dynamic team under the leadership of Nguyen Anh Nhuoc Tong has made the company one of the largest media networks in the Southeast Asia region that operates in both digital and traditional channels. The company owns a multi-channel network on YouTube, with the largest AVOD (Video Advertising on Demand) platform in Vietnam and the leading multi-channel network in Asia in terms of views.
Yeah1 ensures that content is suitable for each audience
In today’s world where content is the ‘king’, Yeah1 with its global network of innovative content producers ensure that there is something for everyone. The company focuses on developing constantly by challenging its boundaries of technology and developing attractive and entertaining content. Yeah1 along with its content, communication, and brand partners ensures to bring in the most effective advertising solutions that are based on advanced technologies.
Yeah1’s diverse network
From kids entertainment to beauty communication segment to music to advertising you can get it all. Yeah1 boasts of over 1160 channels and covers 150 plus nations. The company also has an advertising technology segment by the name Yeah1 publishing that offers a seamless experience for all partners.
With the growth of the digital advertising industry, Facebook and Google’s advertising network continues to dominate the Southeast Asian market and this gives Yeah1 a strong base to expand rapidly.
The Road Map
The company aims at increasing the global views besides exporting content to countries with high CPM’s. Yeah1 dominates the Southeast Asia market and aims to expand in, Indonesia, Thailand, and the Philippines. It has recently acquired American Thoughtful Media Group’s Thai operation and as a result, the company expects to bring in $2-3 million revenue within the first year.
In addition, since it’s listing in 2018 it has acquired several media businesses including France based Something Big, Thailand’s SPRING Me, and ScaleLab, US. The company’s IPO had become a big event in the local startup ecosystem.
To conclude, with 7 billion monthly views and status of the world’s third-largest multi-channel network on YouTube, Yeah1 is definitely a multimedia company to watch out for.
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