Singapore-based interactive video platform Wootag has raised US$1.7 million in a bridge funding round led by Cornerstone Venture Partners Fund along with participation from existing investors Seeds Capital and Wavemaker Partners.
With the fresh funding, Wootag aims to strengthen its presence in the Asia Pacific and improve its AI capabilities for audience engagement and in-video interaction. The company will also invest in its recent launch of Creative Automation that enables marketers to present product collections in the field of film.
Wootag’s interactive video and insight platform help companies identify and use visual content, such as static screens or video, to enhance audience branding experiences and convert them to buyers.
People can use actionable and customizable ‘tags’ to interact in different places in the video without leaving the video ad. These include sign-ups, purchases, participating in polls, video product catalogs, receiving promotions, viewing store locations, and making reservations.
Founded in 2015 by Raj Sunder, Wootag is a SaaS video marketing platform that aims to unleash the potential of video. Its proprietary platform redraws the boundaries of the video consumption experience, empowering marketers to create interactive videos that bring them closer to understanding their consumers and achieving their communication objectives.
The company believes that video is the best tool to share ideas and information instantly without barriers. Wootag’s enhanced analytics engine, additional video engagement capabilities and increased functionality are all available in an easy-to-use platform built from the user up.
Wootag boasts of having served high-growth marketers across 13 plus countries, which has helped them achieve more than 350 percent increase in customer engagement. The company’s customer base is more than 250 companies across 14 different verticals, including various marketing and international agencies.
To date, over a billion viewers across the world have interacted and watched videos that have been tagged with Wootag.