SYNQA, a financial technology (fintech) startup based in Thailand, announced that it will be acquiring a majority stake in Eventpop, a local platform provider for event creators in the country.
Financial details of the acquisition were not disclosed. SYNQA, formerly Omise Holdings, said the deal will further strengthen its position as a fintech company that provides excellent customer experience.
Eventpop, founded in 2015, is an end-to-end platform for event organisers and promoters to promote events with marketing and event management solutions.
Since its founding, Eventpop said it has supported more than 10,000 events attended by more than 3 million participants.
Additionally, the company also provides virtual run platforms, virtual events, and live streaming platforms to support companies and governments during the global pandemic.
Prior to the acquisition, SYNQA and Eventpop had been collaborating in the development of an omnichannel ecommerce platform that focuses on digitizing operational processes and providing a solution where business users can offer products to customers seamlessly. The product is planned to launch by the end of the year.
“By collaborating in prior projects, we were able to have a deeper understanding of each other’s strengths. By combining forces, I believe we can grow to become a stronger company,” said Jun Hasegawa, founder and CEO of SYNQA.
Eventpop’s business as an event platform provider will continue to grow under the SYNQA Group, strengthening its platform capabilities to prepare as the world slowly returns to normal.
Eventpop founder and CEO Max Pattaraporn Bodhisuwan said demand for a multifaceted experience will increase, requiring innovative solutions to provide excellent customer experience. By joining forces, Eventpop will further solidify its position as an event platform provider and SYNQA to grow its product ecosystem.
“Joining with SYNQA will help us to continue to scale not only our event platform but our vision of providing the best solutions to people all over the world,” he added.