Flash Coffee, one of Asia’s fastest-growing tech-enabled coffee chains has announced plans to expand into the Philippines, Malaysia, and Vietnam in 2022 to broaden its reach further.
The company made the announcement after it officially launched in Hong Kong with its first store opening inside Golden Centre in Sheung Wang.
The Hong Kong launch also comes as the coffee chain has secured $20 million in Series A funding in April 2021, led by global tech investment firm White Star Capital.
Flash Coffee plans to expand its footprint across more Hong Kong districts, including new stores in Causeway Bay, Mong Kok, and Wan Chai by the end of October 2021, with the target of reaching 50 stores by mid-2022.
Flash Coffee is modelled to fit the needs of the “new normal” and cater to urban professionals’ hustle and bustle lifestyle.
The tech-enabled coffee chain allows customers to use their mobile app to order, customize and pay before arriving at the storefront to grab-and-go or have them delivered.
This accessibility and convenience are further optimized with a digital coffee loyalty program on the app, offering gamified challenges and personalized rewards.
Passionate about offering best-in-class customer experience through innovative technology, Flash Coffee connects its customers and baristas through individualized consumer and barista mobile apps, matching the order with a nearby pick-up outlet.
Created to improve the operational efficiency of its stores, the barista app enables performance-based incentives for its baristas, ensuring an unparalleled customer experience.
Flash Coffee continues to grow its store automation technology, in which stock counts and purchase orders can be tracked through sensor technology, furthering the coffee chain’s commitment to efficiency.
“We’re thrilled to finally be launching in Hong Kong, and can’t wait to serve up our bold and vibrant coffee blends to the local community. It is our mission to provide premium quality coffee for all at affordable prices across Hong Kong and Asia – proving to our customers just how smooth and accessible the future of coffee can be both online and offline,” said Flash Coffee CEO David Brunier.
Launched in January 2020, Flash Coffee now operates more than 100 locations across Singapore, Indonesia, Thailand, Taiwan, and Hong Kong. This year, Flash Coffee will grow its presence in these five current markets as well as expand into two new markets: Japan and South Korea, with a goal of opening over 300 stores by early next year.