The taste and style of music have changed as society has evolved over the years. Music is indeed a reflection of our cultural evolution. Music has been a part of everyone’s day to day life, from ceremonies, traditions, festivities to parties music played an important role. Over time, modern ways of connecting, developing, advertising and reaching out to people with different ways and styles are created with changing music, patterns, tones and lyrics and adding more fun elements to it. The evolution of YouTube has been just amazing.
Here is an insightful deep-dive session by Jacquelle Horton (Product Manager, Google) on the evolution of Youtube at the StartupCon 2019.
Growth Of Music At YouTube –
Youtube started the trend of sitting in front of the camera and singing
Eventually, cover success and fandom took off
Huge powerful audiences formed
Youtube success became valuable and Youtube influencers became immensely popular
With videos like Gangnam Style, the platform became bigger than mainstream
The Platform became the default way to consume music
User Statistics – At A Glance
The platform boasts of nearly 1.9-1.10 billion logged-in monthly users.
In an average month, 8 out of 10 (18-50) years old watch YouTube
It is the second most visited site after Google
Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices
In 2018, 95 % of the most-watched videos were music videos
Strategy Used To Become What It Is Today
YouTube recognized its unique power early on even when others didn’t
Focused and stayed true to its core strength
Fought hard through tough odds to keep music rising
Huge audiences spoke for themselves to prove the success
Continued developing and investing in what works
How Can You Apply Youtube’s Success Strategy For Your Startup
Know exactly what your key strength is
Stay focused – don’t try to do everything
Fight for what you believe in 4. Focus on the users and the rest will follow