iVS raises $3.2 million to expand its lead in Indonesia

Intelligent Video Solutions (iVS) announced raising $3.2 million in Pre-Series B funding, led by Tin Men Capital, alongside other notable investors such as Vulpes, Kickstart Ventures, and SG Innovate.

The Pre-Series B round will extend the platform’s lead in Indonesia, the Philippines, Malaysia, and Thailand and will also allow the company to expand to new territories in Asia-Pacific, namely Japan and Australia.

iVS provides publishers with the ability to deliver and optimise their video advertising inventory without ceding control and customer ownership to third-party video platforms.

iVS currently serves more than 100 million unique visitors with access to over 1 billion premium video ad impressions per month.

The company recently launched its in-stream video advertising marketplace in Southeast Asia which gives advertisers a single point-of-access to in-stream video inventory across top tier publishers in the region.

Its clients include publishers such as Kompas Gramedia, Kapanlagi, ABS-CBN, The Manila Times, Mothership, and more as well as media agencies such as Publicis, Dentsu, IPG, and brands such as Disney Plus, Netflix and Spotify.

Hari Shankar, Chief Revenue Officer of iVS, said they are excited to be able to help local publishers and broadcasters retain independence and monetisation leverage while offering advertisers brand-safe instream video ad inventory at scale across markets.

Despite global slumps due to pandemic, iVS net revenue grew by 537% since its last funding round in February 2019.

Co-Founder of Tin Men Capital, Murli Ravi, also said they were convinced by the iVS team’s tremendous progress over the past year and see clear paths to fill in the gaps in the AVOD (Advertising-Based Video on Demand) market across Asia Pacific.

Milan Reinartz, Chief Executive Officer of iVS, said that Tin Men Capital was a great fit for their funding round, given their team’s exposure to media and adtech.