Indonesian homecare services startup OKHOME announced raising a total of $3 million in its recent Series A funding.
Leading the investment are POSCO Venture Capital, A Ventures, ES Investor, Honest Ventures, and Enlight Ventures.
The investment will help OKHOME to scale through product development and aggressive marketing, as per the announcement. This will also help them launch several additional services
Among the additional services they are looking is to leverage customer loyalty through the “lock-in effect”, which offers customers various additional home care services that are not limited to cleaning.
Founded in 2017 by South Korean founders Daehyun Kim and Choi Jin-suk, OKHOME is a platform that offers comprehensive home care services, including general cleaning, disinfection, and air conditioner management. Their automated app-based reservation system serves customers across Jakarta and Surabaya areas. They claim that they can accept bookings within only a minute.
The COVID-19 pandemic, according to a release from the company, has helped them “grow rapidly” as it forced people to be more concerned over house hygiene.
According to them, they have a network of trusted, reliable and competent cleaners and professional technicians. This will help create quality jobs for cleaning helpers.
In an interview, Kim, one of the founders, said OKHOME pays employees higher than most full-time domestic helpers.
The startup raised $300,000 in seed funding back on January 31, 2018. They received it from Daum Kakao-backed K-Cube Ventures and Spring Camp.
Both founders of the company worked at the strategy and management divisions of Korean entertainment powerhouse YG Entertainment. They then travelled to Indonesia in 2015 to start their venture.
Officially, the service started operating in November 2016. It was only in April 2017 when it launched a mobile application. Since the founder of the company is from South Korea, this startup also provides customer service in English and Korean.