IDN Media is an Indonesia-based media company. It was founded by brothers, William Utomo and Winston Utomo on the 8th of June, 2014. Its main goal is to impact society in a positive way through informative news and innovative ideas. IDN Media operates 4 digital media: IDN Times, Popmama.com, Popbela.com, and Yummy. Besides that, it also operates IDN Creative, a social exhibition that displays creative ideas of the people, IDN Event, an agency that hosts important and interesting events for the IDN ventures and IDN Creator Network, a digital marketing agency. IDN Media now has over 13 million viewers on TV and over 60 million visitors to its various websites.
IDN Creative Fest was created to be available offline to the people of Indonesia. It is a social exhibition which displays the creative ideas of people. It is also a forum where common citizens and netizens get to meet and interact with each other, paving the way for the exchange of creative ideas.
IDN Events hosts interesting events for the IDN ventures. These events are covered by IDN Times and other media companies in Indonesia. IDN Events markets the IDN brands through the publicity created by its events.
IDN Creator Network advertises the brands of companies creatively. It markets the brands by telling the stories of their origin. This seems to have an emotional impact on the people and is a determining factor that influences whether people buy a particular brand or not.
Popbela.com is a fashion and travel website that gives people the latest fashion and beauty tips. It also has information on luxury hotels across the world and the best cuisines for people planning to go on a vacation. The website also has information on how to maintain a healthy diet and lifestyle. It is popular among teenage boys and girls in Indonesia.
Popmama.com is specifically for mothers. It gives women advice on how to remain healthy during pregnancy. It gives tips on healthy eating and drinking habits during pregnancy. It can calculate the due date for delivery; give a list of suitable names for one’s baby and estimate one’s fertile days. It is very popular among the mothers in Indonesia and has helped most women have a normal delivery.
Yummy.com is the most popular venture of IDN. This website instructs how to make various cuisines and desserts. The food is mostly Indonesian. The website has both text and video content on how to prepare Indonesian dishes. This website is popular among the women in Indonesia. Who wouldn’t love a delicious meal or dessert?
This month (January 7th, 2019), IDN Media had secured an undisclosed amount from the VC firm, EV Growth in Series C round of funding. Other VC firms like LINE Ventures Global Fund and True Digital & Media Platform also participated in that round of funding. IDN Media intends to use the funds for expanding its global footprint and increasing its viewers count drastically. The company will deeply analyze the changing interests of its viewers and provide various services.
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