The acquisition will result to the rebranding of MODA Creative to MODA Creators, which will be launched under Gushcloud’s talent management arm, Gushcloud Talent Agency, according to an announcement.
MODA Creators is a digital talent management company representing and managing top digital stars focused on fashion, travel, and lifestyle. The company is headquartered and based in Australia.
The agency aims to focus on digital talents and influencers in the fashion vertical, reinforcing the group’s strength in its female-centric talents and audiences who follow them.
Gushcloud International said it would continue to manage and represent Australian fashion and lifestyle influencers such as Brooke Iseppi, Shiralee Coleman, Davina Rankin, and Lily May Mac. Together, they have over six million followers.
Founded by Zubie Brown in 2014, Gushcloud International has two more units, aside from Gushcloud Talent Agency, including Gushcloud Marketing Group and Gushcloud Entertainment Group.
The company stands 300 employees strong with offices across 11 countries, namely Singapore (headquarters), China, the United States of America, Indonesia, Thailand, Philippines, Malaysia, South Korea, Japan, Vietnam, and Australia.
In November, Gushcloud raised US$11 million in a funding round, which brought onboard hip-hop mogul Russel Simmons as President.
“With MODA Creators headed by Zubie Brown we will now be able to expand our portfolio and represent top digital talents in the fashion, travel, and lifestyle verticals globally,” said Gushcloud International Group CEO, Althea Lim.
Brown had already been working with Gushcloud International closely on a campaign basis. She said MODA Creators has “forged a trusted working relationship” with some of Gushcloud International’s key management.
“This acquisition will now allow us to offer unparalleled global exposure and key services to the talents in our fashion, travel, and lifestyle roster as we also continue to expand this roster beyond just Australia. I am honored with this opportunity to continue building out our combined vision alongside the Gushcloud team,” Brown said.