East Ventures, UOB Venture Management, Vertex Ventures SE Asia & India (VVSEAI), and RHL Ventures led the $29 million Series B fundraising round for RPG Commerce, Southeast Asia’s leading Direct-To-Consumer (DTC) social e-commerce platform.
The money raised will go toward future-proofing RPG’s technology and development processes, as well as building and extending the company’s world-class brand portfolio to produce new consumer products, the company said.
Thousand Miles, Bottoms Lab, Montigo, Cosmic Cookware, and other fashion and homeware brands are among RPG’s 10+ in-house worldwide brands.
RPG Commerce’s multi-brand business strategy owns the development, production, and delivery processes from start to finish, allowing it to build, operate, and optimize a worldwide successful suite of DTC brands. RPG is powered by cutting-edge back-end technology and a leading team of creative geniuses and has seen a 300 percent increase in its brand portfolio and customer base in the last year.
Melvin Chee, Co-Founder, and CEO of RPG Commerce said this round of funding would give them an opportunity to expand their talent pool across the entire organization and enhance their technological capabilities in addition to expanding their suite of brands to further disrupt the consumer landscape.
RPG’s “shared backend infrastructure,” which has evolved beyond its primary DTC business model, allows other businesses and brands to access RPG’s technology architecture through partnerships. RPG is committed to assisting independent businesses with in-demand products and solutions, and it plans to empower smaller businesses through incubation programs and acquisitions to broaden its variety of consumer-centric products across many verticals.
Wilson Cuaca, Co-Founder and Managing Partner of East Ventures, said RPG takes a multi-category, multi-brand approach while retaining the roll-up model as an option, making them a unique and successful player in the e-commerce landscape.
“It is critical for DTC businesses to build traction internationally to ensure success, and RPG stands out as a company that has been able to grow a loyal customer base across the US, Canada, and Europe by building consumer trust through quality products and supply chain innovation,” Cuaca added.
He also said they are excited “to support RPG on the next leg of their growth and are looking forward to watching the brand expand their portfolio and grow in new markets across Southeast Asia.”