China’s ecommerce SaaS platform Dianxiaomi raises US$100 million in Series C funding

Dianxiaomi, the parent company of BigSeller, Southeast Asia’s ecommerce enabler, has raised US$100 million in its Series C financing round led by Huaxing Growth Capital and Tiger Global Management along with participation from existing investors CDH Investments, GGV Capital, and Gaorong Capital.

Dianxiaomi plans to use the fresh funding for product development, talent acquisition, service upgrade, and global expansion of its ecommerce enabler.

BigSeller has been progressively banking on the growth of the digital economy since the beginning of the COVID-19 pandemic. Since its inception, it claims to have doubled its user base for two consecutive years and presently serves over 370,000 businesses in Southeast Asia.

“We believe that Southeast Asia’s ecommerce industry is witnessing rapid development and growth potential,” said Bao Fan, Huaxing Growth Capital co-founder and CEO

“We are optimistic about (BigSeller) long-term development in the future, we are also looking forward to keeping accompanying the company on its overseas layout and exploration journey,” Fan said.

About Dianxiaomi

Headquartered in China, Dianxiaomi offers enterprise resource planning (ERP) solutions to small and medium sellers that include cross-border ecommerce solutions, customer service, logistics tracking, and shared warehousing. The company has a team based in Indonesia and is looking to expand to other markets in Southeast Asia.

In 2019, the company founded BigSeller to enable sellers to order aggregation, manage product listing, data analytics, and inventory management across marketplaces from one place. The products offered by the company are presently available in English, Bahasa, Vietnamese, and Thai.

Founded in 2014 by Jianyin Du, the company now provides services to 120,000 merchants across the globe with its annual transaction volume soaring over US$48 billion

The company’s platform has been integrated with mainstream ecommerce marketplaces, including Lazada, Shopee, Tokopedia, Sendo, and Tiki.vn.