Milk adulteration has always been a concern. We all know the milk that we consume is injected with adulterants and yet we settle for that. However, an Indian startup Country Delight ensures that you don’t settle in for impure milk. They aim to provide fresh milk at your doorstep.
The regular vs. farm fresh milk
Although the demand for organic farm fresh milk in the country is still at a very nascent stage, however, it is expected to see growth as more and more millennial’s become health conscious.
Most of the milk is produced from local country cows that are injected with supplements or antibiotics so as to enhance their milk production. Besides that, quality of milk that gets delivered is of indeterminate age, has questionable storage practices, and in many cases is reconstituted with milk powder. Whereas, the farm fresh milk is sourced from cows and buffalos that are fed on fodder that is organically grown and don’t need hormone supplements for milk production.
The story so far
Country Delight was founded by Nitin Kaushal and Chakradhar Gade both IIM graduates who left their blooming corporate careers to provide a solution to a very basic problem i.e. artificial and adulterated milk. The company is based out of Gurgaon and promises to deliver fresh, natural, and unadulterated milk to the consumers and even offers a complementary test kit to check the adulterants in the milk which you consume.
Both the founders believe that natural milk means no addition of milk powder or preservatives, it has to be straight from the farm i.e. milk should reach consumers within 24 to 48 hours of milking. Keeping this in mind the concept of Country Delight was initiated.
How does it work?
The consumer ordering and servicing happen through a mobile application that offers a hassle-free way of managing anyone’s milk requirements. The fresh milk is sourced from the farm every day and is tested by an FSSAI credited lab on 75 parameters in every 15 days.
Milking is done twice a day and the consumers can choose between cow and buffalo milk. Everyday 26 tests are done post-milking. After these tests, pasteurization and packing are done at a controlled temperature and finally, the milk is delivered at the consumer’s doorstep early morning.
The road map
The company has managed to raise USD 10 million as funding in a round led by Matrix Partners, a venture capital firm. Prior to this, Country Delight had raised USD 2.49 million from Orios Venture Partners.
Country Delight plans to use the capital to scale up its operations countrywide. Presently, the company operates only in the National Capital Region (NCR) and Pune. In addition, the company also plans to add other fresh food segments like paneer (cottage cheese), yogurt etc.
Get in touch with the team today.
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