Cambodian Internet startup Groupin Plans Further Expansion In Regional Markets

Cambodian Internet startup Groupin

Based in Cambodia and founded by siblings Vichet In, Vichea In, Visal In, and Mayan In, Cambodian Internet startup Groupin is a holding company of lifestyle and fashion e-commerce brand, Little Fashion and digital media firm, MediaLoad.

Cambodian Internet startup Groupin

All That You Need To Know About Little Fashion

Little Fashion was established by Cambodian Internet startup Groupin as an informal Facebook retailer in late 2010 which gradually became an online platform called L192, which focuses on omnichannel customer experience and redefining fashion shopping experience in Cambodia. The company has been redefining fashion shopping experience in Cambodia for a very long time. Little Fashion sells footwear, beauty products, apparels, accessories, bags, and lifestyle products through its online platform, social media pages, and retail stores. Little Fashion also provides free delivery services. In addition to that, they have efficient and secure payment systems including cash on delivery or online payments. Little Fashion is an integral part of Cambodian Internet startup Groupin.

Cambodian Internet startup Groupin

What is MediaLoad All About?

Mediaload is a digital media firm that focuses on generating local information with subjects ranging from sports to entertainment. It serves as Myanmarload in Myanmar and Khmerload in Cambodia. It also has 20 million social media followers coupled with 8 million monthly users and more than 600 million social impressions a month. Earlier in 2017, Mediaload received US$200,000 seed funding from Khaliee Ng who is the managing partner of the Southeast Asian Federation of 500 Startups. 

Cambodian Internet startup Groupin

Cambodian Internet startup Groupin Raises Funds to Fuel Expansion

Cambodian Internet startup Groupin recently revealed that they received Series A funding of USD 5 million from Mekong-focused private equity firm Belt Road Capital Management (BRCM). Most importantly, the company claimed that the funding is the largest in the history of Cambodian tech startups. On this account, the company has set a new fundraising record in Cambodia’s startup history. The founders stated that the funding will be used to invest in customer support, mobile technology, logistics chain, and product vertical expansion to lay the groundwork for their transformation into a regional internet company.

Cambodian Internet startup Groupin

While talking about the future of digital media, Vichet In said, “We believe our digital media business model needs to evolve into a content aggregator app. With its operational system and local understanding, Mediaload has a big potential to be a localised super content app.”

Alex Odom, Chief Investment Officer of BRCM made a statement that “We see huge potential in Little Fashion’s marketplace. It mainly operates in the low-priced online fashion industry, taking advantage of increasing internet penetration, progressively active online customers and a growing middle-income population in Cambodia. Bringing Mediaload together with the e-commerce platform allows for notable synergies and access to millions of potential customers in both Cambodia and Myanmar.”

The highly successful Cambodian Internet startup Groupin is all set to reach the next level. Keep a watch and follow Asia Tech Daily for more such interesting stories.

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