The partnership brings an additional of over 700 luxury brands to the BlinQ platform. The deal further streamlines customer experience at its marketplace, the Singapore-based startup said.
The partnership closely follows the launch of the BlinQ pre-loved segment and Asean Houz – a collection of high-end fashion brands from around the region.
With operations all over the world from the United States to Japan, YOOX has over 3 million high-spending customers worldwide. This partnership with BlinQ will bring more of YOOX’s products into the Southeast Asian region, the startup added.
“BlinQ said fashion lovers looking to spend their red packet money on the platform would be spoilt for choice. They will now be able to access a catalog of more than 10,000 products from over 700 luxury brands, on top of the products already on the platform, all while enjoying better customer experience, with lower shipping costs and shorter fulfillment times,” the company said.
BlinQ founder and CEO Bob Chua said they are thrilled to work with YOOX to drive their unmatched selection of luxury products and designers into this part of the world.
“This will give Southeast Asian consumers easy access to thousands of new products from amazing high-end luxury brands,” Chua added.
BlinQ has over 30,000 users joining the platform every month, with luxury brands such as Kenzo, Prada, and Off-White included on the platform.
YOOX said the deal would provide it with a strong Southeast Asian partner to expand their potential customer base in Southeast Asia. The global luxury fashion powerhouse is in a strong position to gain significant market share in a region that has a growing luxury market.
“We’re extremely excited to work with BlinQ, and we can’t wait to expand our reach with them moving forward,” a spokesperson from YOOX said.