Singapore-based live streaming solutions provider BeLive Technology has raised US$4.5 million (S$6 million) in bridge funding, led by an investor in media, FinTech, mobile, and education startups-FTAG Ventures.
With this funding, BeLive will invest in developing its artificial intelligence and machine learning capabilities in live-streaming, Besides that, the company intends to bring its live-commerce and live-video solutions to the global marketplace by partnering with ecommerce majors, brands, and apps.
The startup will also use the fresh funding to scale its present employee strength of 80 to 100 and also to expand local operations across international markets such as Europe, the Middle East, and the United States.
Co-Founder and CEO Kenneth Tan said: “We’re in the midst of a direct-to-consumer revolution, with live video omnipresent in every brand’s customer engagement strategy. Our company always believed that the adoption of live video was inevitable. However, we were still astounded by the success of our customers like Trendyol, who easily rocketed past the million viewer mark in their beta live streams.”
About BeLive Technology
Founded by Kenneth Tan in 2014, BeLive Technology’s fully customizable Live Streaming solutions help enterprises, merchants, and creators sell with Live Shopping engage with live trivia, and monetize with live tipping.
BeLive Technology allows any app or website to broadcast with live video interactive elements such as analytics, live shopping platforms, live virtual gifting, and live trivia game shows. The company has powered live streams for Valiram Group, Zalora, Bukalapak, and Rakuten Group.
The startup claims that its live streams have reached over 100 million viewers across the globe, amounting to over 50 million hours of content.
BeLive Technology’s other notable shareholders include Singapore’s Mediacorp, and present Speaker of Parliament Tan Chuan-Jin.
The firm operates from three locations across the region- Shenzen, Vietnam, and Singapore.